Gift and Craft Retailers Find Unique Way to Combat E-Commerce in 2015
2015 has been another interesting year in the gift/craft wholesale market, seeing E-Commerce continue to grow in popularity. Despite the amount of customers utilizing the Internet to do their shopping continuing to increase, brick and mortar stores are continuing to succeed. This can in part be attributed to one-of-a-kind pieces that can’t be sold effectively online.
I am fortunate enough to share an office with Lancaster County’s Wholesale Mall, and was able to gain some insight into this trend. Their manager Craig Sheaffer notes, “many manufacturers who feature one-of-a-kind items are doing extremely well this year. These products can’t be sold online wholesale, so they work perfect for shops of all sizes looking for products to set them apart from their online competition.” After looking through the mall, I noticed that many of these products are old pieces of furniture that have been refinished, or pieces that are put together with repurposed items.
So, if you are looking for a way to differentiate your brick and mortar store, head to Lancaster, Pennsylvania and visit Lancaster County’s Wholesale Mall. You can view their information by viewing their AAW profile page, or by visiting their website at the links below.
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Introducing Nate Hoskins, our newest member to the All American team! Nate joined us earlier this year to take on the task of starting up our newest project, All American Wholesalers, Your online trade show for all American-Made products.
Nate graduated from York College of Pennsylvania with a BS in Marketing in May of 2014 and came to us looking for a challenging marketing position. Born and raised in Lancaster County he shares our strong work ethics and values. We are delighted to have him with us and look forward to him taking All American Wholesalers to a level that will increase the availability, sales and appreciation of American made products everywhere.
Nate recently married his high school sweetheart, Tasha, and lives in Narvon, PA. His hobbies and other interests include tennis, snowboarding, cooking, and spending time with friends and family.
Nate will keep you up to date with American made products, news, and special offers through the All American Wholesalers Blog. Feel free to comment on his blogs or write to him directly with your thoughts and feedback.