In the modern market having your own website has become essential in building your business and marketing to your customers. Many retail stores have already begun utilizing this option, but more often than not don’t understand the commitment necessary to make it successful. Having a website goes far beyond getting a web developer to build your site, in this post we discuss some things you can do post launch to ensure you are using your website to its full potential.
Updates
Updating your website is essential to not only update your customers with the latest information, but to boost you site in Google Rankings. Google recognizes when a website is updated, and rewards sites with new, relevant content. I have seen to often websites with stagnant content struggling to rank for relevant keywords.
Blog
A blog is a great way to keep your customers updated and informed about the your product of service. Also, if you set up a subscription system it encourages customers to return to view new information. (If you haven’t already, subscribe to our blog!) A blog is also a great way to generate new content regularly, which we already discussed boosts your rankings on Google.
SEO
SEO (Search-Engine-Optimization) is the art of tailoring your website’s content to rank well on Google. Over the last 10 years SEO has become increasingly important, and most websites implement some form as they develop their website. If you aren’t utilizing SEO to grow your website, I highly suggest you do. It can be an investment if you have no previous knowledge, but there are lots of resources out there to teach yourself. I have provided links to these resources below.
Search Engine Journal Guide to SEO
As you develop your website, be sure to set aside the time and money to continue to promote your website post launch. If you follow these steps you are on the right path to drive qualified traffic to your website!
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Introducing Nate Hoskins, our newest member to the All American team! Nate joined us earlier this year to take on the task of starting up our newest project, All American Wholesalers, Your online trade show for all American-Made products.
Nate graduated from York College of Pennsylvania with a BS in Marketing in May of 2014 and came to us looking for a challenging marketing position. Born and raised in Lancaster County he shares our strong work ethics and values. We are delighted to have him with us and look forward to him taking All American Wholesalers to a level that will increase the availability, sales and appreciation of American made products everywhere.
Nate recently married his high school sweetheart, Tasha, and lives in Narvon, PA. His hobbies and other interests include tennis, snowboarding, cooking, and spending time with friends and family.
Nate will keep you up to date with American made products, news, and special offers through the All American Wholesalers Blog. Feel free to comment on his blogs or write to him directly with your thoughts and feedback.