After Years of Service, Wholesale Shows Remain Valuable Resource
After Years of Service, Wholesale Shows Remain Valuable Resource As the wholesale market for outdoor products, furniture, and crafts continues to evolve, wholesale shows and expos remain a staple in our community. When I began working in wholesale I anticipated the market, like most other markets, to be dominated by online advertising and promotion. I was surprised to find that many of the manufacturers I would be dealing with wouldn’t have their own websites, and rely almost entirely on wholesale shows for their advertising. So, after all these years, what keeps wholesale shows relevant?...