Using Social Media to Build Your Business As many of you may know, over the past ten years social media has proven itself to be an indispensable marketing tool to grow your business. Whether you are a wholesale manufacturer looking to expose products to dealers or a retail store marketing to consumers, social media is a great tool to increase your reach and make beneficial connections. The main roadblock I have come across when discussing social media is targeting. There are millions of people on social media, how do we reach our target market? If you sell B2B, a technique that has worked for...