After Years of Service, Wholesale Shows Remain Valuable Resource
As the wholesale market for outdoor products, furniture, and crafts continues to evolve, wholesale shows and expos remain a staple in our community. When I began working in wholesale I anticipated the market, like most other markets, to be dominated by online advertising and promotion. I was surprised to find that many of the manufacturers I would be dealing with wouldn’t have their own websites, and rely almost entirely on wholesale shows for their advertising. So, after all these years, what keeps wholesale shows relevant?
First and foremost, wholesale shows give buyers the opportunity to connect with wholesalers face-to-face, and experience their products first hand. The internet is a great resource to generate interest in a product, but in a buyer’s situation he/she is building a long-term business relationship, and experiencing the products first hand is very important. Secondly, wholesale shows give buyers the opportunity to personally connect with dozens, sometimes hundreds of wholesalers all in one place.
I’ve listed a few reasons why I think wholesale shows are still an important resource, what do you think? Leave your comments below! I’ve also listed some wholesale shows that are a great way to meet the featured manufacturers on All American Wholesalers, as well as hundreds of other wholesale manufacturers.
www.allamericanfurnitureexpo.com
www.keystonewholesalemarkets.com
www.ohiohardwoodfurnituremarket.com/
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Introducing Nate Hoskins, our newest member to the All American team! Nate joined us earlier this year to take on the task of starting up our newest project, All American Wholesalers, Your online trade show for all American-Made products.
Nate graduated from York College of Pennsylvania with a BS in Marketing in May of 2014 and came to us looking for a challenging marketing position. Born and raised in Lancaster County he shares our strong work ethics and values. We are delighted to have him with us and look forward to him taking All American Wholesalers to a level that will increase the availability, sales and appreciation of American made products everywhere.
Nate recently married his high school sweetheart, Tasha, and lives in Narvon, PA. His hobbies and other interests include tennis, snowboarding, cooking, and spending time with friends and family.
Nate will keep you up to date with American made products, news, and special offers through the All American Wholesalers Blog. Feel free to comment on his blogs or write to him directly with your thoughts and feedback.