In the modern market having your own website has become essential in building your business and marketing to your customers. Many retail stores have already begun utilizing this option, but more often than not don’t understand the commitment necessary to make it successful. Having a website goes far beyond getting a web developer to build your site, in this post we discuss some things you can do post launch to ensure you are using your website to its full potential. Updates Updating your website is essential to not only update your customers with the latest information, but to boost you site...

Three Easy Ways to Attract Local Customers In this week’s post we discuss some ways to attract local customers to your brick and mortar retail store. Some of these are classics, some may be new to you. Either way, I hope this post can help you build your business, and get more customers in to your store! One classic way to drive sales to your store is to hold an event, in my years in the business I have seen this work time and time again. This doesn’t just mean running a sale. Holding a themed event with free food and giveaways alongside a sale goes a long way; never underestimate the power...

Using Social Media to Build Your Business As many of you may know, over the past ten years social media has proven itself to be an indispensable marketing tool to grow your business. Whether you are a wholesale manufacturer looking to expose products to dealers or a retail store marketing to consumers, social media is a great tool to increase your reach and make beneficial connections. The main roadblock I have come across when discussing social media is targeting. There are millions of people on social media, how do we reach our target market? If you sell B2B, a technique that has worked for...